Career Development in PR
Filed Under PR
Career development in PR is often quite phenomenal, if you are good then there is probably no holding you back! It is however, true that you need to start often at a very humble level and from there you can progress to an account executive, a senior account executive or perhaps go freelance or found your own Public Relations Company.
Sometimes the hardest thing to achieve in PR is your first big break i.e. getting taken on by an agency. This is a very competitive market and so lots of people will want to join an agency. So you may even have to do some work experience at a PR company, just to get a feel for it. Most jobs in PR, particularly at entry level will be with an agency, but an agency will give you good experience.
If you find that it is hard to get an agency to take you on without experience, then simply talk to a recruitment agency about doing some unpaid work experience: they will probably get you a really good chance at some practical work and although it is unpaid, your CV will stand out from the rest.
Everyone also thinks about getting a PR job in London, but any of the big cities in the country will have PR agencies. They offer a great opportunity to be able to prove that you have experience, so widen your horizons and think about getting a position outside of London, then you can progress to London as your career flourishes.
But above all remember that you have to put in the time and effort to be able to succeed in PR, just like any other field. But it can be a very exciting environment to work in, so don’t let the thought of hard work deter you from a great career.
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